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Phase Neutre

Case studies

Engineered outcomes for category leaders.

Selected work from the Phase Neutre pod. Names changed where contractually required; metrics verified against the client's own telemetry.

+340%

Average increase in AI citations

$22M+

Pipeline attributed to AI visibility

94%

Client retention past month 6

47

Active enterprise engagements

How we measure

A three-phase operating cadence.

Every case below followed the same pattern. The work compounds because the measurement is honest — we report against the client's named competitor set, not vanity surfaces.

Baseline

Every engagement opens with a prompt panel of 200–2,000 buyer questions, scored across five engines so we know exactly where the ground is.

Engineer

We rewire content, entities, schema and citation surface area in two-week sprints — each scoped to move a specific prompt cluster.

Compound

Visibility is re-measured weekly and reported against named competitors. Gains compound because the corpus rewards consistent evidence.

Selected engagements

Eight categories. Eight different shapes of visibility.

B2B SaaS

GEO + AI Citation Building

Northwind Cloud

Absent from 92% of buyer-prompt answers despite page-1 rankings across category terms.

8% → 71%

AI mention share

+612%

ChatGPT citation rate

$4.8M

Pipeline attributed to AI

9 months

Engagement length

Healthcare

AI Search Visibility program

Helio Health

Marketing leadership had no visibility into how AI assistants described their platform vs three named competitors.

12 → 56

Visibility score

+340%

Cited above competitor

+187%

Demo requests from AI

1,400

Prompt panel size

Fintech

Entity Optimization

Quanton Finance

Persistent brand entity confusion with a similarly-named retail bank caused recommendation leakage in AI answers.

31 → 0

Hallucinated mentions

44% → 96%

Correct citation rate

+92%

Knowledge panel coverage

6 months

Engagement length

DTC retail

AI SEO + AI Overview engineering

Atlas Outdoor

Top-3 organic rankings followed by a 38% YoY traffic drop after Google AI Overviews rolled out in the category.

+41%

Organic revenue

0 → 318

AI Overview citations

+22%

CVR on refactored pages

92

Pages refactored

Legal technology

AI Content Strategy

Vector Legal

Two-year content investment producing minimal pipeline and zero recognized authority in AI answers.

0 → 47

Original research cited

+260%

Inbound demos

−71%

Cost per cited mention

12 months

Engagement length

Industrial automation

AI Citation Building

Stratus Robotics

Strong product, invisible in technical AI answers — no authoritative third-party evidence in the corpus.

+412

Earned citations

11% → 58%

AI answer inclusion

+193%

Inbound qualified leads

7 months

Engagement length

Developer infrastructure

Competitor Intelligence

Beacon DevTools

Losing 4 of 5 head-to-head AI recommendations to a single competitor despite better product reviews.

0 → 4/6

Recommendation flips

+58 pts

Head-to-head win rate

$6.2M

Influenced pipeline

8 months

Engagement length

Marketplaces

Technical SEO Automation

Marketplace Forge

2.4M-page marketplace where AI crawlers were blocked by aggressive rate limits, killing citation eligibility.

+340%

Indexed AI-relevant URLs

11×

AI citations per month

62%

Crawl budget recovered

10 months

Engagement length

In their words

What the operators say.

"Phase Neutre moved us from invisible inside ChatGPT to the default recommendation in eight months. The pipeline impact has been the single biggest marketing outcome of the year."
VP Marketing, Northwind Cloud
"The team operates like an embedded function, not an agency. Weekly visibility reporting is the artifact our CEO opens first on Monday morning."
CMO, Helio Health
"They surfaced entity confusion we'd never have found ourselves. Two quarters later our AI mentions are clean and the hallucinated competitor recommendations stopped."
Head of Brand, Quanton Finance

What you can expect

The shape of a Phase Neutre engagement.

No two programs look alike, but the rhythm is consistent. Senior leads, weekly visibility deltas, sprint-based execution, and a measurement layer your CFO actually trusts.

  • Named senior lead from week one — no account-manager handoffs
  • Visibility baseline delivered within ten business days
  • Two-week sprint cadence with public scope and KPIs
  • Monthly executive briefing tied to revenue surfaces
  • Quarterly competitive intelligence brief
  • Roll-off support and knowledge transfer at engagement end

See what your engagement could look like.

Bring us your category and we'll scope a 90-day plan with a written visibility baseline before you commit a dollar.