Case studies
Selected work from the Phase Neutre pod. Names changed where contractually required; metrics verified against the client's own telemetry.
+340%
Average increase in AI citations
$22M+
Pipeline attributed to AI visibility
94%
Client retention past month 6
47
Active enterprise engagements
How we measure
Every case below followed the same pattern. The work compounds because the measurement is honest — we report against the client's named competitor set, not vanity surfaces.
Every engagement opens with a prompt panel of 200–2,000 buyer questions, scored across five engines so we know exactly where the ground is.
We rewire content, entities, schema and citation surface area in two-week sprints — each scoped to move a specific prompt cluster.
Visibility is re-measured weekly and reported against named competitors. Gains compound because the corpus rewards consistent evidence.
Selected engagements
B2B SaaS
GEO + AI Citation Building
Absent from 92% of buyer-prompt answers despite page-1 rankings across category terms.
8% → 71%
AI mention share
+612%
ChatGPT citation rate
$4.8M
Pipeline attributed to AI
9 months
Engagement length
Healthcare
AI Search Visibility program
Marketing leadership had no visibility into how AI assistants described their platform vs three named competitors.
12 → 56
Visibility score
+340%
Cited above competitor
+187%
Demo requests from AI
1,400
Prompt panel size
Fintech
Entity Optimization
Persistent brand entity confusion with a similarly-named retail bank caused recommendation leakage in AI answers.
31 → 0
Hallucinated mentions
44% → 96%
Correct citation rate
+92%
Knowledge panel coverage
6 months
Engagement length
DTC retail
AI SEO + AI Overview engineering
Top-3 organic rankings followed by a 38% YoY traffic drop after Google AI Overviews rolled out in the category.
+41%
Organic revenue
0 → 318
AI Overview citations
+22%
CVR on refactored pages
92
Pages refactored
Legal technology
AI Content Strategy
Two-year content investment producing minimal pipeline and zero recognized authority in AI answers.
0 → 47
Original research cited
+260%
Inbound demos
−71%
Cost per cited mention
12 months
Engagement length
Industrial automation
AI Citation Building
Strong product, invisible in technical AI answers — no authoritative third-party evidence in the corpus.
+412
Earned citations
11% → 58%
AI answer inclusion
+193%
Inbound qualified leads
7 months
Engagement length
Developer infrastructure
Competitor Intelligence
Losing 4 of 5 head-to-head AI recommendations to a single competitor despite better product reviews.
0 → 4/6
Recommendation flips
+58 pts
Head-to-head win rate
$6.2M
Influenced pipeline
8 months
Engagement length
Marketplaces
Technical SEO Automation
2.4M-page marketplace where AI crawlers were blocked by aggressive rate limits, killing citation eligibility.
+340%
Indexed AI-relevant URLs
11×
AI citations per month
62%
Crawl budget recovered
10 months
Engagement length
In their words
"Phase Neutre moved us from invisible inside ChatGPT to the default recommendation in eight months. The pipeline impact has been the single biggest marketing outcome of the year."
"The team operates like an embedded function, not an agency. Weekly visibility reporting is the artifact our CEO opens first on Monday morning."
"They surfaced entity confusion we'd never have found ourselves. Two quarters later our AI mentions are clean and the hallucinated competitor recommendations stopped."
What you can expect
No two programs look alike, but the rhythm is consistent. Senior leads, weekly visibility deltas, sprint-based execution, and a measurement layer your CFO actually trusts.
Bring us your category and we'll scope a 90-day plan with a written visibility baseline before you commit a dollar.