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Phase Neutre

See who AI recommends instead of you

Competitor Intelligence for the AI search era.

We monitor every competitor's visibility, citations and positioning inside AI engines — and design takeover plays against the slots that matter.

The problem

Your competitors might already own the answer

When AI engines recommend a category leader, the runner-up rarely gets named. Without competitor-grade intelligence, you can't see the slot you're losing or how to take it.

  • Generative answers compress consideration to 1–3 named brands
  • Competitive positioning happens inside the model, not on the SERP
  • Most teams have no idea who's named alongside them — or instead of them
  • Slot displacement is engineerable, but only with data

The solution

Always-on competitive AI intelligence

We monitor named competitors across the prompt panel that matters and design displacement plays for the slots with the highest revenue impact.

Named-competitor tracking

Per-engine, per-prompt monitoring of every named competitor in your set.

Positioning analysis

How the model frames each competitor relative to you — and why.

Displacement playbooks

Specific content, entity and citation plays to take the slot.

Executive reporting

Boardroom-ready intelligence that quantifies the competitive AI landscape.

The process

How we run the program.

  1. 01

    Competitive set definition

    Lock the named set with sales, product and exec input.

  2. 02

    Panel build

    Build the prompt panel that exposes competitive positioning.

  3. 03

    Baseline & framing analysis

    Establish where each competitor wins and why.

  4. 04

    Displacement execution

    Run plays against the highest-value slots.

  5. 05

    Monthly intelligence brief

    Executive-grade brief on the competitive AI landscape.

Benefits

What you walk away with.

  • Replace anecdote with hard intelligence on AI competitive positioning
  • Identify and take the slots that move pipeline
  • Brief leadership and sales with current AI narrative data
  • Anticipate competitor moves before they show up in pipeline

Deliverables

In the engagement.

  • Named-competitor prompt panel
  • Weekly competitive visibility dashboard
  • Monthly executive intelligence brief
  • Quarterly displacement play roadmap
  • Battlecard updates for sales

Case study

Beacon DevTools

Developer infrastructure

Challenge

Losing 4 of 5 head-to-head AI recommendations to a single competitor despite better product reviews.

Result

Identified the citation graph driving the competitor's lead. Closed the gap and flipped the recommendation in 4 of 6 priority prompts.

0 → 4/6

Recommendation flips

+58 pts

Head-to-head win rate

$6.2M

Influenced pipeline

FAQ

Questions we get on CI.

How many competitors do you track?

Typically 3–8 named competitors per engagement. We can expand to category-wide monitoring on enterprise plans.

Do you share intel with our competitors?

Never. We do not run a single program against two competing brands inside the same defined category.

Ready to engineer your CI program?

A 30-minute call with our team is the fastest way to size the opportunity and the plan.